Getting attention
in the ADHD market
Our client needed help spreading 2 key messages about dosage. We were asked to develop convention booth activities to raise awareness about the need to titrate CONCERTA® properly and the importance of maintaining medication outside of the school setting.
We met this challenge with activities like Vote On It, a knowledge quiz that kept a running tally of participant responses, and the Dose Optimizer, an interactive teaching tool that educated participants about dose titration.