Intelligent advertising solutions for Intelligent Surgical Instruments™
Next, we were tasked with making a big splash over the launch of PMI’s revolutionary per-oral circular stapler, the PCS21. This device was to become the flagship of the entire Intelligent Surgical Instruments™ line. We created Amazing Journey, a hilariously informative live-action/animation hybrid video starring John O’Hurley of Seinfeld fame. We are quite confident that this is the funniest medical device video ever. Watch a clip from Amazing Journey.