Our Approach to Crisis Manangement
SNAP's team of interdisciplinary specialists are veterans of hundreds of pharmaceutical, political, and issue campaigns.
We've
seen and done it all. And we've also seen the way traditional
advertising and promotion agencies approach unexpected crises in the
marketplace.
It's not a pretty
sight. Traditional agencies, and traditionally structured marketing
departments, are organized for long-term marketing plans. A Sudden
Marketing Event sends all those rules and methods of operation straight
out the window.
More than
once, issues have spun wldly out of control as a brand manager tried to
track down an agency account supervisor, or even one of his own
regulators on holiday at the ocean.
Into
this breach, SNAP has carved a much needed niche. Our clients are by
necessity confidential. Our ten-day engagement is over before most of
the world realizes anything unusual has been undertaken.
We do not seek continuing advertising or promotion accounts. We do
not "pitch."
We
work quickly, intensely and efficiently. At the end of the 10-day
engagement, all materials are handed to your regular marketing partners.
Associate Team Members
Medical Advisors We
have access to the top academics, physicians and opinion-leaders from
nearly every medical specialty. Affiliated with top University medical
centers and large group practices, these doctors and researchers make
possible immediate feedback on a wide range of issues.
Market Research Whether
it's primary and secondary research, literature searches, interviews or
telephone surveys, a full team is available as projects require.
SightSpeedŽ video-over-web technology puts us in touch with the
marketplace in a shorter period of time than was ever thought possible.
Production A
well-established network of suppliers and vendors throughout the US
enable us to create and disseminate materials quickly and efficiently.
The latest digital hardware and software make print production,
mailing, internet production and video nearly instantaneous.
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