Ten days. 240 hours.

As a study of pharma crisis management shows, that's all the time you have to control the effects of a critical event.

If you are the manufacturer of a product in crisis, ten days can be the difference between disaster or merely a close call.

If a competitor is coping with an adverse event, ten days is your window to capitalize on sudden opportunity.

"Sure," you say, "speed is of the essence. My regular agency can move fast."

But not as fast as we can. Because we've devised a host of unique processes that can move much faster than traditional, lumbering agencies and public relations firms, with more precision and focus.

In fact, our methods are so streamlined that we require clients to make a decision-making internal team available to us at a moment's notice for the 10-day length of the engagement.

What can possibly happen in ten days? In a word, everything. We've created a unique, proprietary program to turn out-of-your-control events to events within your control.

Engagement begins, the clock starts.

Ongoing: MediaSweep® news and internet monitoring of user attitudes, world press and related chatter.

DAY 1: Assignment of Client Interface Team members to provide 24/7 access to internal decision-makers and regulators. Problem analysis, definitions & goals, initial GutCheck®

DAY 2: Primary research using SightSpeed® internet video conferencing protocol, with all stakeholders, SNAP's advisory board of medical and academic specialists, associated professionals, and consumers, as necessary. Confirmation/refutation of initial GutCheck.

DAY 3: Plan synthesis: Crisis Positioning, Creative Strategies, Production timetables approved. Vendor contracts signed, teams assigned, Creative24 Total Immersion® begins.

DAY 4: Creative24® completed, production and rollouts of first plan elements, including webinars, detail aids, patient education, website revisions, consumer media, direct marketing materials and professional media. Messaging for PR partners completed and released.

DAYS 5-6: Rollout and execution phase. Mid-course corrections based on MediaSweep® monitor data. Summit meeting with all stakeholders. Launch MarketPulse® micro-market research for sales trend data.

DAYS 7-9: Full deployment of plan continuing until completion. Monitor first wave MarketPulse® data. Revisit initial research subjects for updates and anecdotal information.

DAY 10: Post-analysis. Hand-off of materials to traditional agencies and marketing partners.