Branding
Client: Encysive Pharmaceuticals
Brand: Thelin
Thelin Logo
Thelin is a pharmacological treatment for pulmonary arterial hypertension, a rare and often fatal condition. The design of this logo reflects the clinical benefit of Thelin. The color shifts from blue to red, representing better oxygenation of the blood; and the wedge shape suggests increased exercise capacity in patients treated with Thelin.